TikTok is introducing a updated setting that permits them to lessen the volume of AI-created media appearing in their feeds. This move comes as the service revealed that it currently hosts over 1 billion content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a full-scale rollout. This shift aligns with a rise in AI-generated material, driven by new content generation software.
The Broader AI Trend
Recent reports that approximately one in 10 of the quickest rising content creators on another major platform only show AI-generated videos. A significant portion of this output is classified as “AI slop”, a label for substandard, mass-produced content that is often nonsensical or bizarre.
Our research shows that many people like content created using AI tools, including digital art to educational videos, and we want to offer the community the option to adjust the amount of that, according to their own likes,” commented a spokesperson.
Scale of AI Content
The platform shared that there are now 1.3bn videos on its network identified as artificially created. In total, in excess of 100 mn pieces of content are uploaded to the platform daily, making AI content a minor percentage of its complete catalog.
User Control Features
Viewers will be able to limit or boost the level of AI content they view by accessing the “manage topic” setting in the application and selecting “AI-generated content”. Further subjects that can already be controlled under the setting include current affairs, style, aesthetics, and movement.
Platform Guidelines
The platform’s policies oblige users to label convincing artificially created content, and it forbids malicious fake videos of well-known individuals or emergencies. Any authentic-looking AI video that is without a tag can be taken down under its user guidelines.
Additionally, the app will from now on add an AI-generated tag to content produced via its own AI tools, or identified by an cross-platform project for spotting content made by AI. This action is designed to help prevent users from seeking to circumvent the labeling process.
AI Literacy Programs
TikTok is additionally introducing a two million dollar AI literacy fund for experts and organizations to create learning resources about ethical AI use. This program will assist educational bodies dedicated to training coding and technology.
Moderation Strategy
TikTok has supported its safety measures, amid discussion over proposals to lay off hundreds of content moderators in the United Kingdom. The company is expected to reduce a significant number of roles in its user protection team in the UK capital, with worker representatives and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A company official clarified that human moderation would still have a role, but AI can shield workers by eliminating the most graphic content before it has to be seen by humans. TikTok announced a 76% decrease in disturbing and violent content reviewed by content reviewers over the previous year due to reliance on its automated systems.
“We think that it’s essential to balance humans and technology to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we also think it’s very important to minimize viewing of dangerous material as quickly as possible, which is where a lot of the machine support is making a difference operate efficiently.”
